EXPERIENTIAL CONTENT

We are not just offering a venue, we also develop content for the venues we manage: events, parties, exhibits… We take care of every aspect of the project: from developing the concept, to its road to market, including the search for partners for its financing, production, and positioning stages.

We have launched and integrally developed the offer of Larra – Journalism Lab, a cultural center focused around the world of journalism and communication that holds lectures, gatherings, exhibits and other activities. 

 

Within this framework, the venue hosted the World Press Photo exhibition in December 2023: over 21 days it welcomed 7.500 visitors and reached over 5M people through the media and its advertisements strategy. 

Since 2022 we have been in partnership with the Circulo de Bellas Artes (fine arts circle) to boost the #LasFiestasDelCirculo into a fundamental piece of the programming of this cultural institution: its masquerade balls have been around since the 19th century and are trailblazers for the city of Madrid. Yearly, together with CBA, we co-produce the Carnival and the Noche de Muertos (night of the dead); two parties that bring back to life and renew such traditions. For both parties the musical program and the billboards are two key elements, as a showcase of the most current cultural talents.