Rutas Pangea is a leading company in the responsible tourism field. They organize hundreds of trips every year bringing people to every corner of Spain and through Europe, Africa and America.
Even though they have a very loyal client base, the small team that runs Rutas Pangea never stops thinking about how they could reach new target groups and spread their message further. That’s how they started working with Ephimera.
These days both companies promote a series of new routes together experimenting with new audiences: those that have never used a bicycle but are curious about it, retirees open to new ideas, tourists wanting to travel as a local and others.
While the tourism industry is a very disputed field in Spain, with Rutas Pangea we’re opening up a new niche that was previously unexplored.